Ace Astala and Kevin Astala, a father and son team, have made waves in the commercial office furniture and interiors world with their company, Ace Office Furniture Houston. The company, which has been open for eight years, started from humble beginnings with Ace coming from the Gas and Oil industry and Kevin from an array of entrepreneur adventures. Both with zero industry knowledge or experience in the commercial office furniture world.

by Gabby Smith

in Ace Office Furniture Houston Blog

03 Jun 2024

Ace Astala and Kevin Astala, a father and son team, have made waves in the commercial office furniture and interiors world with their company, Ace Office Furniture Houston. The company, which has been open for eight years, started from humble beginnings with Ace coming from the Gas and Oil industry and Kevin from an array of entrepreneur adventures. Both with zero industry knowledge or experience in the commercial office furniture world.

Ace Office Furniture Houston

20 min read

May 12, 2024

Despite their lack of experience in the industry, Ace and Kevin’s commitment to providing top-notch service and high-quality products quickly set them apart from their competitors. Their dedication to their customers and their passion for creating functional and aesthetically pleasing office spaces led to their company receiving numerous awards and recognition over the years.

Ace and Kevin Astala’s lack of prior industry knowledge or experience may have initially posed a challenge for them when running Ace Office Furniture Houston. Without a background in the office furniture industry, they may have had to work harder to learn the ins and outs of the business, build relationships with suppliers and customers, and develop a strong understanding of industry trends and best practices. Their extensive range includes high-quality used office furniture in Houston, perfect for any business setting.

However, their lack of prior industry knowledge may have also served as an advantage in some ways. By approaching the business with fresh eyes and a willingness to learn, Ace and Kevin may have been able to bring fresh ideas and perspectives to the company. Their outsider perspective could have allowed them to think outside the box and come up with innovative solutions to common industry challenges.

Despite their lack of experience, Ace and Kevin’s dedication and hard work have clearly paid off, as evidenced by the numerous awards, recognitions, and affiliations that Ace Office Furniture Houston has earned. This success demonstrates that with determination, passion, and a willingness to learn, individuals without prior industry knowledge can still excel in running a business and achieving industry recognition.

Some of the accolades that Ace Office Furniture Houston has received include the Houston Award for being the #1 Google rated office furniture store in 2018, 2019, 2020, 2021, and 2022. They also received the 2019 Express Office Furniture Star of Excellence Award, the 2018, 2019, 2020, 2021, and 2022 Awards of Excellence from the Better Business Bureau of Great Houston and South Texas, and the 2022 Bronze Medal Stevie Award for Ethics in Sales from Sales Partnership. These awards are a testament to the hard work and dedication that Ace and Kevin have put into their business over the years.

In addition to the awards, Ace Office Furniture Houston has also been recognized for its innovation and revenue growth. They won the 2022 Houston INNO Innovation Awards for their impressive revenue growth from 2019–2022 and were listed in the Houston Business Journal Fast 100. They also made the list of the Best of Small Businesses by The Small Business Expo, coming in at #96. These accolades speak to the success and growth of Ace Office Furniture Houston under the leadership of Ace and Kevin Astala.

In terms of affiliations, Ace Office Furniture Houston has forged partnerships with industry organizations like the American Institute of Architects (AIA) and the American Society of Interior Designers (ASID). Kevin Astala is an Allied Individual Member of AIA, demonstrating his commitment to the architectural profession. The company is also an Industry Partner of ASID, further solidifying their presence in the interior design community. Ace Astala and Kevin Astala, a father and son team, have made waves in the commercial office furniture and interiors world with their company Ace Office Furniture Houston, which also offers office furniture financing to help businesses manage costs.

Ace Office Furniture Houston is also a member of the Better Business Bureau of Houston and South Texas, a testament to their commitment to ethical business practices and customer satisfaction. Kevin also sits on the BBB accreditation Committee. They are part of the International Facility Management Association (IFMA) Houston Chapter and are an Industry Member of the International Interior Design Association (IIDA). These affiliations showcase the company’s dedication to staying connected to the industry and remaining at the forefront of trends and best practices.

Through their hard work, commitment to excellence, and dedication to their customers, Ace and Kevin Astala have built Ace Office Furniture Houston into a thriving and successful business. Despite coming from different backgrounds and lacking experience in the commercial office furniture world, they have proven that with passion, determination, and a strong work ethic, anything is possible. The accolades and affiliations they have earned along the way serve as a testament to their success and the positive impact they have had on the industry.

Ace Astala and his son and co-owner Kevin Astala are the dynamic father-son duo behind the successful Ace Office Furniture in Houston. Their passion for furniture design and dedication to providing high-quality products have made them pioneers in the industry, with their showroom becoming a go-to destination for businesses and homeowners looking for stylish and functional office furniture.

Kevin with his intense passion was able to expand the business and establish a strong presence in the Houston market. Together, they have worked tirelessly to source the best furniture pieces from top manufacturers and designers, ensuring that their showroom is always stocked with the latest trends and styles in office furniture.

What sets Ace Office Furniture apart from other furniture stores is their commitment to providing personalized service and tailored solutions to their customers. Ace and Kevin understand that every workspace is unique and that one-size-fits-all solutions may not always work for everyone. This is why they take the time to understand their customers’ needs and preferences, offering customized furniture options that complement the overall design and functionality of their space.

In addition to their success with Ace Office Furniture, Ace and Kevin have also ventured into other business opportunities that showcase their entrepreneurial spirit and dedication to innovation. Ace Brand Builders, a branding and marketing agency founded by Ace, offers a wide range of services to help businesses establish and grow their brands. From logo design to digital marketing strategies, Ace Brand Builders has become a trusted partner for many businesses looking to elevate their brand presence.

Another venture that has gained popularity is Live Edge Houston Texas, a furniture design studio that specializes in creating unique and one-of-a-kind pieces using live edge wood. This natural and rustic material adds a touch of warmth and character to any space, making it a popular choice among customers looking for something truly special. With their new partner and Master Woodworker Jarid Grider’s expertise in furniture design and Kevin’s creativity, Live Edge Houston Texas has become a sought-after destination for homeowners and businesses looking to add a touch of nature to their interiors.

Through their dedication to providing exceptional customer service, innovative design solutions, and high-quality products, Ace and Kevin Astala have solidified their place as leaders in the furniture industry. Their passion for design and commitment to excellence have earned them a loyal customer base and a reputation for delivering furniture solutions that exceed expectations.

Some key factors that contributed to their success include:

Recognizing the opportunity: Ace and Kevin identified a gap in the market for high-quality, affordable office furniture in the Houston area and saw an opportunity to fill that niche.

2. Building strong industry relationships: The Astala brothers networked with key players in the industry, including suppliers, manufacturers, and other furniture dealers, to learn from their expertise and establish partnerships that helped drive their business forward.

3. Embracing technology: Ace Office Furniture Houston embraced technology early on, leveraging online marketing strategies and investing in an e-commerce platform to reach a wider customer base and streamline their operations.

4. Delivering exceptional customer service: Ace and Kevin prioritized customer satisfaction and built a reputation for providing personalized service, quick response times, and top-notch products, earning them a loyal customer base and positive word-of-mouth referrals.

5. Staying adaptable and innovative: As the industry evolved, the Astala brothers were quick to adapt to changing market trends, introducing new products and services to meet customer demand and stay ahead of the competition.

Through their hard work, dedication, and strategic decision-making, Ace and Kevin Astala were able to grow Ace Office Furniture Houston into a successful and award-winning business, earning recognition for their commitment to quality, innovation, and customer satisfaction.

One of the most notable awards that Ace Office Furniture Houston has received is the Houston Award for being the #1 Google rated office furniture store for five consecutive years from 2018 to 2022. This recognition speaks to the excellent reputation that Ace and Kevin have built within the community for providing high-quality products and exceptional customer service. In addition, they were also honored with the Express Office Furniture Star of Excellence Award in 2019, further solidifying their position as a leader in the industry.

The recognition continued with the Awards of Excellence from the Better Business Bureau of Great Houston and South Texas, where Ace Office Furniture Houston was named the Winner of Distinction for four consecutive years from 2018 to 2021. This award recognizes Ace and Kevin’s commitment to ethical business practices and customer satisfaction. They were also awarded the Bronze Medal Stevie Award for Ethics in Sales from Sales Partnership in 2022, highlighting their dedication to maintaining integrity in all aspects of their business.

Ace and Kevin’s innovative approach to business was further recognized with the Houston INNO Innovation Awards in 2022 for their impressive revenue growth from 2019 to 2022. They were also listed in the Houston Business Journal Fast 100, showcasing their rapid growth and success in a competitive market. Additionally, Ace Office Furniture Houston was ranked #96 in the Best of Small Businesses list by The Small Business Expo SBE, further solidifying their position as a top player in the industry.

In addition to their numerous accolades and awards, Ace Office Furniture Houston is affiliated with several prestigious organizations in the industry. Kevin Astala is an Allied Individual Member of the American Institute of Architects (AIA), while the company itself is an Industry Partner with the American Society of Interior Designers (ASID). These affiliations demonstrate Ace and Kevin’s commitment to staying current with industry trends and best practices, allowing them to provide their customers with innovative and cutting-edge solutions.

Despite their lack of experience in the commercial office furniture industry, Ace Astala and Kevin Astala have managed to build a successful business with Ace Office Furniture Houston. Their dedication to providing quality products and exceptional customer service has earned them numerous awards and recognition in the industry. Through their affiliations with prestigious organizations, they continue to grow and expand their business. Ace Office Furniture Houston serves as a testament to the fact that with hard work and dedication, anyone can succeed in a competitive industry.

What’s in store for 2024!?!?

As Offices by ACE gears up for the new year of 2024, they have set their sights on expanding their reach and providing commercial grade business contract furniture to cities across the nation. This ambitious goal comes with the establishment of a team of representatives, sales team designers, and experienced installation professionals who are dedicated to not only meeting, but exceeding the expectations of their customers.

One of the key components of this expansion is the focus on hiring top-notch designers who bring their expertise and creativity to the table. These designers are responsible for working closely with clients to understand their unique needs and preferences, and then developing tailored plans and visions for their office spaces that are in line with the company’s core values and brand identity. By integrating the expertise of these talented designers, Offices by ACE is able to offer a comprehensive and personalized service to each and every customer, ensuring that their office spaces are not only functional and efficient, but also reflect their individual style and personality.

In addition to hiring experienced designers, Offices by ACE has also compiled a team of sales representatives who are dedicated to providing exceptional customer service and support. These representatives work closely with clients to understand their specific requirements and budget constraints, and then help them navigate the vast array of options available to find the perfect furniture solutions for their needs. By offering personalized attention and guidance throughout the entire process, Offices by ACE ensures that their customers are able to make informed decisions and feel confident in their choices.

Furthermore, the company has also invested in assembling an experienced installation team who are committed to delivering high-quality results in a timely and professional manner. These experts are responsible for ensuring that the furniture is delivered and installed correctly, and that any issues or concerns are addressed promptly and efficiently. By prioritizing quality and attention to detail in their installation process, Offices by ACE is able to provide a seamless and stress-free experience for their customers, from start to finish.

Overall, the focus on expanding their team of designers, representatives, and installation professionals highlights Offices by ACE’s commitment to excellence and customer satisfaction. By bringing in new talent and expertise, the company is able to continue to grow and evolve, while also maintaining the high standards that they are known for. This dedication to providing top-notch service and support ensures that customers can trust Offices by ACE to deliver exceptional results that are in line with their vision and brand identity.

Moving forward into 2024, Offices by ACE is poised to make a significant impact on the commercial furniture industry by providing innovative and personalized solutions to businesses across the nation. With a team of experienced and talented professionals at the helm, the company is well-positioned to excel in all aspects of their business, from design and planning to installation and customer support. As they continue to expand and grow, Offices by ACE will undoubtedly solidify their reputation as a leader in the industry, setting the standard for excellence and quality in commercial grade business contract furniture.

The new team of designers at ACE will contribute to the company’s goal in several ways:

Innovation and Creativity: The designers will bring fresh ideas and innovative concepts to the table, helping ACE stay at the forefront of design trends in the commercial furniture industry. This will enable the company to offer cutting-edge products that meet the evolving needs of businesses nationwide.

2. Quality and Functionality: The designers will focus on creating furniture that not only looks great but also meets the highest standards of quality and functionality. By ensuring that ACE’s products are durable and practical, the team will help the company maintain its reputation for providing top-quality contract furniture.

3. Customization and Adaptability: The designers will work closely with clients to create customized solutions that meet their specific needs and requirements. This level of personalization will help ACE differentiate itself from its competitors and attract a wider range of customers in cities nationwide.

4. Sustainable and Eco-Friendly Solutions: The designers will prioritize sustainability and environmental responsibility in their designs, using eco-friendly materials and manufacturing processes whenever possible. By offering green solutions, ACE will appeal to environmentally conscious businesses and customers looking for sustainable contract furniture options.

Overall, the new team of designers at ACE will play a crucial role in helping the company achieve its goal of providing top-quality commercial grade business contract furniture to cities nationwide in 2024. Their creativity, attention to detail, and commitment to excellence will ensure that ACE remains a trusted partner for businesses looking to furnish their offices with stylish, functional, and sustainable furniture solutions.

The ACE Sales and Design Team

The company has established strategic partnerships with well-known office furniture brands around the world in order to offer their clients a wide range of options to suit their design preferences, budget constraints, and specific needs.

One of the key aspects of Ace Office Furniture Houston’s success lies in their ability to offer a diverse selection of office furniture from various brands. By partnering with some of the most renowned names in the industry, the company is able to provide their clients with access to a wide variety of furniture styles, ranging from traditional and classic to modern and contemporary.

Through their strategic partnerships, Ace Office Furniture Houston can offer their clients an extensive selection of office furniture products, including desks, chairs, filing cabinets, conference tables, reception furniture, and more. This variety allows clients to find the perfect pieces to suit their specific needs and preferences, whether they are looking for a sleek and modern office design or a more traditional and timeless aesthetic.

In addition to offering a diverse selection of office furniture products, Ace Office Furniture Houston’s strategic partnerships also allow them to provide their clients with access to a range of price points to accommodate different budget constraints. The company’s partnerships with various office furniture brands enable them to offer products at various price levels, ensuring that their clients can find high-quality furniture solutions that fit within their budget.

Ace Office Furniture Houston’s partnerships with well-known office furniture brands also allow them to provide their clients with access to the latest trends and innovations in office furniture design. By working closely with these reputable brands, the company is able to stay informed about new product releases, technological advancements, and design trends in the industry, ensuring that they can offer their clients the most up-to-date and stylish furniture options available.

Ace Office Furniture Houston selects brands to partner with based on several criteria, including reputation, quality, diversity of products, and customer reviews. They look for brands that have a solid reputation in the industry and are known for producing high-quality office furniture. They also seek out brands that offer a wide range of products to ensure they have a diverse selection to meet the needs of their customers.

In addition to reputation and product diversity, Ace Office Furniture Houston also considers customer reviews and feedback when selecting brands to partner with. They want to ensure that the brands they work with have a track record of excellent customer service and satisfaction, as well as consistently meeting or exceeding customer expectations.

Another key benefit of Ace Office Furniture Houston’s strategic partnerships with well-known office furniture brands is the level of expertise and knowledge that they are able to bring to their clients. By collaborating with established and reputable brands, the company is able to leverage the expertise and experience of their partners to provide their clients with expert advice, guidance, and recommendations on the best office furniture solutions for their specific needs.

Overall, Ace Office Furniture Houston’s strategic partnerships with well-known office furniture brands play a crucial role in the company’s ability to provide their clients with a comprehensive range of office furniture solutions that are tailored to their design preferences, budget constraints, and specific requirements. These partnerships enable the company to offer a diverse selection of high-quality office furniture products at various price points, keep up with the latest trends and innovations in office furniture design, and provide expert advice and guidance to their clients.

With their commitment to excellence, dedication to customer service, and strong partnerships with reputable office furniture brands, Ace Office Furniture Houston is a trusted choice for businesses in the Houston area seeking top-quality office furniture solutions that are both stylish and functional. Whether clients are looking for a complete office furniture overhaul or simply need to update a few key pieces, Ace Office Furniture Houston is well-equipped to meet their needs with their diverse selection of office furniture options and unparalleled expertise in the industry.

A — Attention:

First and foremost, the role of professional sales representatives in the office furniture and commercial interior space cannot be overstated. These individuals are the face of the company, representing its products and services to potential clients. They are responsible for capturing the attention of potential customers by showcasing the value and benefits of the products offered by Ace Office Furniture Houston.

IDA — Goals

I — Interest:

Sales representatives must be adept at generating interest in the products and services offered by the company. They must be knowledgeable about the features and benefits of the office furniture and commercial interior products, and be able to effectively communicate these to clients. By piquing the interest of potential customers, sales representatives can create opportunities for sales and build strong relationships with clients.

D — Desire:

Once interest has been piqued, sales representatives must work to create a desire for the products and services offered by Ace Office Furniture Houston. This involves demonstrating how the products can meet the specific needs and requirements of the client, and highlighting the benefits of choosing Ace Office Furniture Houston over competitors. By creating a sense of desire in the minds of potential clients, sales representatives can increase the likelihood of closing a sale and driving revenue for the company.

A — Action:

Ultimately, the goal of professional sales representatives is to drive action from potential clients. This involves closing sales, securing contracts, and ultimately driving revenue for the company. Sales representatives must be skilled in negotiation, relationship-building, and closing techniques in order to successfully drive action from clients. By effectively guiding clients through the sales process and addressing any concerns or objections they may have, sales representatives can drive action and achieve success for Ace Office Furniture Houston.

The success and growth of Ace Office Furniture Houston can be largely attributed to the efforts of its professional sales representatives. These individuals are instrumental in driving sales, building relationships with clients, and ultimately growing the business. By effectively capturing the attention of potential clients, generating interest in the products and services offered, creating desire for the products, and ultimately driving action from clients, sales representatives play a vital role in the success of the company.

Ace Astala had always dreamed of starting his own furniture business, but it wasn’t until he joined forces with his son, Kevin Astala, that the dream truly became a reality. Together, they founded Ace Office Furniture Houston, a family business that quickly gained recognition for its high-quality products and excellent customer service. The journey to success wasn’t always easy, as they faced numerous challenges along the way, but through hard work and determination, they were able to overcome obstacles and build a thriving company. With the support of their spouses, who also joined the business, Ace and Kevin were able to turn their vision into a reality and create a legacy for future generations of the Astala family.

Working alongside his son and other family members not only brought financial success to Ace, but also an immense amount of joy. The satisfaction of building something from the ground up with the ones he loved the most was priceless. The journey to starting Ace Office Furniture Houston was filled with both moments of triumph and moments of doubt, but through it all, the bond between father and son only grew stronger. As they watched their business grow and expand, they were filled with a sense of pride and accomplishment that could only come from working together as a family. The joy of seeing their hard work pay off and their dreams come to fruition was a feeling like no other, and it was something that Ace and Kevin cherished for the rest of their lives. Through their dedication and teamwork, they were able to create a truly successful family business that would stand the test of time.

What is a ACE Family Business

Enhanced communication and understanding: Working together as a family unit allowed for open communication and better understanding between the father-son duo and their spouses. This clear communication helped in making important business decisions and resolving any conflicts that arose in the workplace.

2. Shared vision and values: The family members involved in running Ace Office Furniture Houston shared a common vision and values for the business, which helped in creating a cohesive and unified approach to running the company. This shared vision contributed to the overall success and growth of the business.

3. Mutual support and encouragement: Being part of a family business provided a strong support system for the father-son duo and their spouses. They could rely on each other for encouragement, motivation, and assistance in times of need, which ultimately contributed to the success and joy of running the business.

4. Strong work ethic and commitment: As a family unit, the members of Ace Office Furniture Houston were dedicated to the success and growth of the business. Their strong work ethic and commitment to the company’s goals helped in driving the business forward and achieving success.

5. Building a legacy: Working together as a family allowed the father-son duo and their spouses to build a lasting legacy for future generations. The joy of running a family business like Ace Office Furniture Houston stemmed from the knowledge that they were creating something meaningful and long-lasting that could be passed down to future generations.

Ace Astala and Kevin Astala are a father and son team who started Ace Office Furniture Houston despite having no experience in the commercial office furniture and interiors industry. Ace came from a background in the Gas and Oil industry, while Kevin had a marketing background. Despite their lack of industry knowledge, they have managed to successfully run the company, which has been open for 9 years.

II. Awards and Recognition

Ace Office Furniture Houston has received numerous awards and recognition over the years. They have been named the #1 Google rated office furniture store in Houston for the years 2018, 2019, 2020, 2021, and 2022. They have also received the 2019 Express Office Furniture Star of Excellence Award and the 2022 Bronze Medal Stevie Award for Ethics in Sales. The company has been recognized by the Better Business Bureau of Great Houston and South Texas with Awards of Excellence for four consecutive years. Additionally, Ace Office Furniture Houston has been honored with the Houston INNO Innovation Awards for their revenue growth from 2019 to 2022. They have also been listed in the Houston Business Journal Fast 100 and as #96 in the Best of Small Businesses list by The Small Business Expo.

III. Affiliations

Ace Office Furniture Houston is affiliated with several prestigious organizations in the industry. Kevin Astala is an Allied Individual Member of the American Institute of Architects (AIA). The company is also an Industry Partner of the American Society of Interior Designers (ASID). They have been a member of the Better Business Bureau of Houston and South Texas since 2016. Ace Office Furniture Houston is a part of the International Facility Management Association (IFMA) Houston Chapter and is an Industry Member of the International Interior Design Association (IIDA).

IV. Conclusion